Principles Of Internet Marketing

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Principles Of Internet Marketing - Super Tips:
By Anders Eriksson - Owner and Webmaster of LegalDivX.com
(Your are free to print these tips on your own website as long as you keep the byline above)

Make it easy for your customers to contact you.
Offer as many contact methods as possible. Allow customers to contact you by e-mail. Hyperlink your e-mail address so customers won't have to type it. Offer toll free numbers for phone and fax contacts. Give them your home phone and cell number too. Make sure employees know and use your customer service policy. Give your employees bonuses or incentives to practice excellent customer service. Tell employees to be flexible with each individual customer; each one has different concerns, needs and wants. Give them a “policy pamphlet” to keep at their work space which will remind them.
 

Offer a way for visitors to contact you on each
web page. List your e-mail address, fax number and phone number. If you're selling a product, remind them to order on each page. If you’re giving away a free subscription to your e-zine, remind them to subscribe on every page.
 

Let people read your ad before they get to your
freebie. When you use free things to lure people to your web site, list them below your ad copy. For example, haven't you ever downloaded a free e-book and read it right away without looking at the rest of the web site?
 

Offer your knowledge or consulting as a bonus
product. You could offer a free 15- or 30-minute consultation. This will add value to your product. For example, you could say, "Get A FREE 30- Minute Marketing Consultation!" You could also offer it as a freebie to get them interested in buying your product.
 

Most people want the latest and newest things
in life. Use words and phrases in your ad copy like "New", "Just Released", etc. For example, you could say, "Just Released: A New Healthy System For Losing 10 Pounds In 1 Week!" Another example, "Breaking News! Scientists Have Dis- covered A Revolutionary Way To Eliminate Stress!"
 

Take harsh criticism the right way and improve
your online business. Don't get down in the dumps, improve the situation so it doesn't happen again. For example, if someone e-mails and says, “I think your product stinks because your instructions are impossible to understand!”, you should find a way to make the instructions clearer.
 

Include your own picture in your ad copy. This
will show people that you're not hiding behind your ad copy and will increase their trust. Also, include your contact information below the picture and a brief statement or quote. If you feel adventurous, you could include an online audio sound bite or video clip of yourself.
 

Ask your customers what they would like to see
offered by your business in the future. This type of information can boost your sales. For example, you could find out they are interested in buying DVDs from your business. You could contact a DVD supplier and start selling them as back-end products.
 

Expand your target audience by adding a new
product line or packaging your main products with other ones. You could also add-on extra services. For example, if you are selling marketing e-books to businesses, you could also start selling e-book software to online publishers.
 


Principles Of Internet Marketing - Viral Article:
By Anders Eriksson - Owner and Webmaster of LegalDivX.com
(Your are free to print this article on your own website as long as you keep the byline above)

10 Spellbinding Ways To Light Up Your Sales
SEO: Linser
SEO: Sports Arbitrage
SEO: Kontaktlinser
SEO: Färgade linser

 
1. Specialize your product or service if you have too 
much competition. If you're selling an advertising book, 
rewrite part of it and target it just to pet businesses. 
 
 
2. Sell a lead in product for super cheap, even if 
you loose a little money. If people like it, you have 
a greater chance to sell your higher price product. 
 
 
3. Give people a free version of your product. If 
it does what you say they, will pay for the up-grade 
or deluxe version to get more benefits. 
 
 
4. Ask your visitors outcome questions in your 
ad copy like: "Where do you want to be financially 
the next two years?" This'll persuade them to buy. 
 
 
5. Give your product away for free to people that 
will agree to influence your target audience to buy it. 
It could be experts, famous athletes, actors, etc. 
 
 
6. Give your potential customers a bonus that will 
actually pay for their purchase. It could be money 
saving coupons, an affiliate program, etc. 
 
 
7. Make your sales letters or ads sound like it is 
common sense to buy your product. For example: 
"Everyone knows you can't make money..." 
 
 
8. Make sure your ad copy sounds like you know 
what you're talking about. If people sense you or 
your business doesn't, they won't buy. 
 
 
9. Load your ad copy up with tons of benefits and 
bonuses. People will think and feel like they are 
getting a lot for their money if they buy. 
 
 
10. Assume your potential customer is going to 
buy. For example: "Dear Future Millionaire". They 
will want to buy in order to feel that way. 

 

 




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