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Principles Of Internet Marketing - Super Tips: By Anders Eriksson - Owner and Webmaster of
LegalDivX.com (Your are free to print these tips on your own website as long as you keep the byline above)
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Make it easy for your customers to contact you.
Offer as many contact methods as possible. Allow
customers to contact you by e-mail. Hyperlink your
e-mail address so customers won't have to type it.
Offer toll free numbers for phone and fax contacts.
Give them your home phone and cell number too.
Make sure employees know and use your
customer service policy. Give your employees
bonuses or incentives to practice excellent customer
service. Tell employees to be flexible with each
individual customer; each one has different concerns,
needs and wants. Give them a “policy pamphlet” to
keep at their work space which will remind them.
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Offer a way for visitors to contact you on each
web page. List your e-mail address, fax number and
phone number. If you're selling a product, remind
them to order on each page. If you’re giving away a
free subscription to your e-zine, remind them to
subscribe on every page.
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Let people read your ad before they get to your
freebie. When you use free things to lure people to
your web site, list them below your ad copy. For
example, haven't you ever downloaded a free
e-book and read it right away without looking at
the rest of the web site?
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Offer your knowledge or consulting as a bonus
product. You could offer a free 15- or 30-minute
consultation. This will add value to your product.
For example, you could say, "Get A FREE 30-
Minute Marketing Consultation!" You could also
offer it as a freebie to get them interested in buying
your product.
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Most people want the latest and newest things
in life. Use words and phrases in your ad copy like
"New", "Just Released", etc. For example, you
could say, "Just Released: A New Healthy System
For Losing 10 Pounds In 1 Week!" Another
example, "Breaking News! Scientists Have Dis-
covered A Revolutionary Way To Eliminate Stress!"
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Take harsh criticism the right way and improve
your online business. Don't get down in the dumps,
improve the situation so it doesn't happen again.
For example, if someone e-mails and says, “I think
your product stinks because your instructions are
impossible to understand!”, you should find a
way to make the instructions clearer.
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Include your own picture in your ad copy. This
will show people that you're not hiding behind your
ad copy and will increase their trust. Also, include
your contact information below the picture and a
brief statement or quote. If you feel adventurous,
you could include an online audio sound bite or
video clip of yourself.
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Ask your customers what they would like to see
offered by your business in the future. This type of
information can boost your sales. For example, you
could find out they are interested in buying DVDs
from your business. You could contact a DVD
supplier and start selling them as back-end products.
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Expand your target audience by adding a new
product line or packaging your main products with
other ones. You could also add-on extra services.
For example, if you are selling marketing e-books
to businesses, you could also start selling e-book
software to online publishers.
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Principles Of Internet Marketing - Viral Article:
By Anders Eriksson - Owner
and Webmaster of LegalDivX.com
(Your are free to print this
article on your own website as long as you
keep the byline above)
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10 Spellbinding Ways To Light Up Your Sales SEO: Linser SEO: Sports Arbitrage SEO: Kontaktlinser SEO: Färgade linser
1. Specialize your product or service if you have too
much competition. If you're selling an advertising book,
rewrite part of it and target it just to pet businesses.
2. Sell a lead in product for super cheap, even if
you loose a little money. If people like it, you have
a greater chance to sell your higher price product.
3. Give people a free version of your product. If
it does what you say they, will pay for the up-grade
or deluxe version to get more benefits.
4. Ask your visitors outcome questions in your
ad copy like: "Where do you want to be financially
the next two years?" This'll persuade them to buy.
5. Give your product away for free to people that
will agree to influence your target audience to buy it.
It could be experts, famous athletes, actors, etc.
6. Give your potential customers a bonus that will
actually pay for their purchase. It could be money
saving coupons, an affiliate program, etc.
7. Make your sales letters or ads sound like it is
common sense to buy your product. For example:
"Everyone knows you can't make money..."
8. Make sure your ad copy sounds like you know
what you're talking about. If people sense you or
your business doesn't, they won't buy.
9. Load your ad copy up with tons of benefits and
bonuses. People will think and feel like they are
getting a lot for their money if they buy.
10. Assume your potential customer is going to
buy. For example: "Dear Future Millionaire". They
will want to buy in order to feel that way.
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