Increase the perceived value of your product.
You could offer an affiliate program, give away free bonuses or use famous endorsements on your ad. Another way is to offer a sample or trial of your product or service. If people like it or it works, that will increase the perceived value because it gives them 100% personal proof.
 

Position your web site at the top of pay-per-click
search engines. You will only pay your set amount for each click-through you get to your web site. Just make sure your profits will pay for your advertising cost. If they won't, maybe you could share a web site with another related business and split the costs.
 

Provide free shipping with all orders. If you can't
afford it, you could offer free shipping on orders over a specific dollar amount. You could also offer a rebate on their shipping costs. Most customers most probably won’t send in the rebate card unless it's a huge shipping cost, for example, $30 or more.
 

You could offer free automatic entry into your
contest or sweepstake if they subscribe to your free e-zine. For example, you could say, "Subscribe to our free e-zine and get free, automatic entry into our contest!" Another example, "Subscribe to our free e-zine for a chance to win a huge advertising package!"
 

You could tell your visitors to read a sample
issue of your free e-zine on your web site. For example, you could say, "Read a sample issue before you subscribe to our free e-zine!" Another example, "Check out a sample article before you decide to subscribe to our free e-zine!"
 

Organize your web site in a logical and profitable
sequence. You don't want to give away a freebie before they learn about the product(s) you're selling. Make your visitors see at least one or two of your ads before they get to your freebie. Then include those ads somewhere in or around your freebie.
 

Attract more subscribers to your free e-zine by
giving them free bonuses like e-books, software, online services and other incentives. For example, you could say, "Get A Free E-book For Subscribing To Our Award Winning Marketing E-zine!" Another example, "Receive A Free Ad In Our E-zine When You Subscribe!"
 

Load your ad copy full of benefits. This increases
the perceived value because people think they are getting solutions to a number of problems. For example, if you see an ad for a product with a bullet list of 10 benefits, then see another ad for a similar product with a list of 50 benefits for the same price, which one would you buy?
 

You could offer your potential customers a
monthly payment plan. Tell them they can pay for your product or service with easy monthly payments. For example, you could say, "You Can Own Our Product With 3 Easy Payments Of ($)!" Another idea would be to eliminate one of those payments later on in your ad copy.
 

10 Ways To Propel Visitors To Your Order Page
SEO: Linser
SEO: Sports Arbitrage
SEO: Kontaktlinser
SEO: Färgade linser
 
1. Write your ad copy like you're talking directly 
to your visitors. Use the words "you", "your", and 
"you're" a lot in your ad copy. 
 
 
2. Visit business discussion boards regularly. You 
could discover helpful advice, online resources and 
give your own two cents worth. 
 
 
3. Gain free advertising by listing your business info 
in your chat room profile. Most chat rooms allow 
this, but check their rules to be sure. 
 
 
4. Let people know about your affiliate program. 
Submit it to numerous affiliate program directories, 
announce it in your e-zine, put it in your sig file, etc. 
 
 
5. Tell your visitors exactly what you want them to 
do at your web site. You may want them to order 
products, subscribe to your ezine, etc. 
 
 
6. Focus your site on your visitor's desires, not on 
yourself. They want to know what's in it for them, 
not that you won an award for your business. 
 
 
7. Try not to get caught up in loading your site with 
technological gizmos and gadgets. Concentrate on 
your words, they will do the actual selling. 
 
 
8. Create your own ad copy; don't copy the basic 
run of the mill ad copy. Don't be afraid of trying 
something different to increase your sales. 
 
 
9. Change you ads regularly. Your prospects can 
get bored seeing the same ad all the time. They 
usually see the ad 7 times before they actually buy. 
 
 
10. Lower your negative word of mouth marketing. 
You'll always have customers that are dissatisfied. 
Try to please them as much as possible.